A tasty looking special build for Nature Valley has popped up on the Luas Column in Stephen’s Green to celebrate the new Nature Valley Popcorn bars, now available Cranberry & Yoghurt and Peanut & Sunflower Seed flavours.
Luas is a perfect fit for Nature Valley Popcorn bars; people who have seen Luas advertising in the past week are 20% more likely to be heavy snackers and 57% of them like to try new food products. (Source: ROI TGI 2014).
Pictured in Stephen’s Green (L-R top left: Grainne Galvin - General Mills, Edelle O’Malley - Universal McCann, Lisa Naughton - JCDecaux and Pat Cassidy - PML Group. Bottom Right: Fiona Kelly - Source OOH joins Lisa Naughton – JCDecaux and Edelle O’Malley - Universal McCann in front of the column wrap and special build)
The Nature Valley campaign was planned by Source OOH and Universal McCann, with creative by The Printed Image. The special build was created by Eclipse Media. Nature Valley is also running a Luas Tram Side and Skyline, along with regular Columns in cycle 16.