Over 200 attendees from creative and media agencies, out of home specialists, printers and media owners attended the 25th Outdoor Advertising Awards in the Shelbourne Hotel on Thurs 8th October to celebrate excellence in media planning and creative strategy. Anton Savage was MC for the evening, with winners and runners up receiving trophies in 12 categories.
Stefan Schmidt, chairman of the judging panel and founder of Berlin based creative agency dieckertschmidt commented on the quality of entries this year and the importance of using out of home to create impactful, charming, witty and appealing advertising that enhances the environment.
McDonalds were big winners on the night as the grand prix award for media planning went to Mediaworks for the McDonalds “Free Breakfast Friday” campaign and the grand prix for creativity was presented to Cawley Nea for their McDonalds “EuroSaver” campaign.
Click here to view a JCDecaux bitesize interview with Roma O’Connor from McDonalds Ireland, who spoke to us earlier this year about how out of home works so well for them.
OMA 25th Outdoor Advertising Awards Winners:
Best Campaign Over 150K
Runner Up: McDonalds Power of Taste (Mediaworks / Cawley Nea / Source OOH)
Winner: Carlsberg (Carat / Irish International / Source OOH)
Best Branding
Runner Up: SPIN 1038 (Atomic / MEC / Kinetic)
Winner: Three (Boys & Girls / Mediavest / PML)
Best Campaign Under 150K
Runner Up: Irish Life (Mediaworks / DDFH&B / Source OOH)
Winner: McDonalds Breakfast (Mediaworks / Cawley Nea / Source OOH)
Best Use of Humour
Runner Up: Glasnevin Cemetery (Brand Artillery / Mediaworks / Source OOH)
Winner: The Natural Confectionary Company (Publicis / PHD / PML)
Best Outdoor Innovation
Runner Up: Cadbury Crème Egg (PHD / Fleishman Hillard / PML)
Winner: Heineken – Desperados (Starcom & Modern Green / Modern Green / Kinetic)
Most Creative Use of Outdoor
Runner Up: Three (Boys & Girls / Mediavest / PML)
Winner: McDonalds Breakfast (Cawley Nea)
Integrated Outdoor & Other Media
Runner Up: Tourism NI/Giro dItalia (AVBrowne)
Winner: Carlsberg (Irish International)
Best Copywriting
Runner Up: Glasnevin Cemetery (Brand Artillery)
Winner: McDonalds Eurosaver (Cawley Nea)
Best NewComer
Runner Up: Heinz Amoy (OMD)
Winner: Heineken - Orchard Thieves (Starcom)
Best Art Direction
Runner Up: Irish Life (DDFH&B)
Winner: Guinness (Irish International)
Integrated Outdoor & Online
Runner Up: Heineken-Desperados (Starcom)
Winner: McDonalds Breakfast (Mediaworks)
KIS Award
Runner Up: GAA (Brando)
Winner: McDonalds EuroSaver (Cawley Nea)
Creative Grand Prix: McDonalds EuroSaver (Cawley Nea)
Media Grand Prix: McDonalds Free Breakfast Friday (Mediaworks)