P&G brand Aussie 3 Minute Miracle has won the August 2016 Campaign of the Month.
A vibrant creative execution, clever use of media space and tongue in cheek copy ensured that it drew people in and brought a wry smile to the faces of those in the know.
The campaign ran on a variety of Luas formats including straplines, portrait panels, columns and a tram domination incorporating contra-visons.
The Aussie campaign was booked with JCDecaux by media agency Starcom UK and the creative was by Leo Burnett.