Carlsberg have won December’s Campaign of the Month with a standout Christmas campaign. The creative for this large format campaign exemplified best practice on out of home with a classy product shot and a simple yet effective tagline in a suitably Carlsberg style reading ‘probably the best lager this Christmas’. The campaign also incorporated a number of special builds with Christmas lighting in the shape of the Carlsberg logo and hop leafs decorating the poster to give it extra cut through in the dark nights and giving it a genuinely festive feel.
The campaign ran on various formats including Metropoles, Platinum Squares and 48 sheets.
The campaign was booked with JCDecaux by media agency Carat and outdoor specialist Source OOH. The creative was produced by Irish International.