The Dark Knight Rises is one of this year’s most anticipated movies and is currently on release across Ireland. It has been supported with a large scale media campaign and promotional activity.
For such an epic movie, the outdoor media choices have also been epic and impactive. As well as a multi-format outdoor campaign, The Dark Knight Rises is taking over the Luas – on Columns and a Luas Tram Wrap.
In the run up to the release of the movie, the Bat-Pod came from Gotham City for a photo-call in Dublin City along with the Dark Knight Rises Luas Tram Wrap at St. Stephen’s Green. Both transport methods were an impressive showcase for shoppers and commuters in the city.
Pictured with the Luas Tram Wrap and Bat-Pod at St. Stephen's Green is Brian Nolan, Kinetic, Jane Patterson, JCDecaux Ireland, Oilbhe Doyle, OMD and Pat Mannion, JCDecaux Ireland.
The Dark Knight Rises campaign is also running on JCDecaux 48 sheets, 96 sheets, Platinum Squares and a 240 sheet. The campaign was booked on behalf of Warner Bros. by OMD, through outdoor specialist Kinetic.