Clinique have had an impressive run on JCDecaux Metropanels this summer. The exclusive brand is visible on roadside and retail Metropanels in city centre locations in Dublin. Metropanels are a continuously high performing format, with an average retail Metropanel delivering 44,334 VACs per week.
90% of women in Dublin have seen some form of outdoor advertising in the past week. Of these women, the majority (62%) only use good quality toiletries. They are 34% more likely than the Dublin average to always pay attention to the brand of toiletries they use.
The current Clinique campaign which features its ‘chubby stick’ brightly coloured lipstick range is taking advantage of this large audience in city centre high footfall areas.
Metropanels continue to deliver high audiences and are especially effective for luxury cosmetic brands such as Clinique. 97% of women in Dublin who spend a lot of money on toiletries and cosmetics for personal use have seen some form of outdoor advertising in the past week.
The campaign was booked through PML by M2MUK and was chosen as JCDecaux’s campaign of the month for June.
Sources: ROI TGI 2011, JNOR CAFAS Version 32