The latest JNOR NI outdoor audience scores have been released by the Outdoor Media Association, version 8.1, the second update of 2011.
This comes one year after the launch of JNOR in the Northern Irish market. A total of 4,684 member company static panels are currently measured, as well as transit formats.
Roadside formats continue to perform well, with JCDecaux average VAC’s outperforming the market average.
- On average, a JCDecaux roadside 48 sheet delivers 53,687 audience contacts (VACs) per week
- A JCDecaux roadside 96 sheet delivers 86,488 audience contacts (VACs) per week
VAC’s measure contacts with an advertising panel with visibility factors taken into account, such as panel size, viewing distance, clutter, obstructions, distance from the road etc.
For more details on the latest JNOR scores, see our Measurable & Accountable section.