Coca-Cola is one of this year's proud worldwide official sponsors for the London 2012 Olympic Games. The games have inspired CocaCola's most recent innovate out of home ad campaign motivating the outdoor audience to 'celebrate the beat' of London 2012.
Coca-Cola has also teamed up with music producer Mark Ronson, to create a London 2012 theme tune. The OOH campaign is part of a large media campaign which fuses Olympic sport with London-based music and aims to inspire young people to 'move to the beat' of London 2012. The colourful billboard (pictured) has a 2D special build of five real drums and is successfully heightening Olympic fever while highlighting the importance of getting involved in sport in the UK and Ireland.
The campaign which ran on 48 sheets and bus shelters in Northern Ireland and Ireland and was booked through Kinetic and McCann Erickson.
Pictured above: Amanda Moran, Eclipse Media, Jane Patterson, JCDecaux Ireland, Brian Nolan, Kinetic.
