Next Saturday, the 30th of June, NI’s largest and most exciting street party ever is partly brought to you in association with Northern Ireland Tourist Board (NITB). Located in Belfast, the Titanic Slipways will be hosting The Land of Giants, being classified as a tier 1 event(the main purpose for a tourist to visit NI) in the NI2012 media campaign 'our time, our place.' This event is expecting an audience of roughly 20,000 and will present a unique and exciting tale with a cast and crew of over 500. It will combine breath taking acrobatics, musical and physical performances, as well as many special effects to create an unforgettable experience for their audience.
The Land of Giants is just one of eight huge events promoting the Northern Ireland Tourist Board's media campaign ‘our time, our place 2012.’ With the objective of increasing tourist numbers and raising the profile of Northern Ireland, they are hosting a series of exciting events throughout the year.
These events are being promoted by an eye catching outdoor media campaign across Ireland and Northern Ireland. Northern Ireland Tourist Board (NITB) have been visible on JCDecaux Formats, since early 2012, including a media first with an impressive re-branding of the railway station passenger glass partitions.
(http://www.jcdecaux.ie/latest-news/a-trip-on-luas-could-take-you-all-the-way-to-northern-ireland/ More info about NITB media campaign here.